I'm Toby Cooke, founder of Xathian.

Driven by a passion for innovation and a desire to create smarter fitness solutions, I founded Xathian to address a common problem: having to put your fitness essentials on the floor. With hygiene and security in mind, I created magnetic solutions keeping your items off the ground and within reach. Xathian represents my commitment to combining practicality with cutting-edge design to elevate the everyday routines of fitness enthusiasts.

Through continuous testing and innovation, our products have become the functional and stylish items they are today. Dedicated to providing top-quality designs and outstanding customer service, we’re constantly expanding our range to meet the needs of our growing community. Our goal is to enrich your everyday life with smart, innovative solutions. All designed, curated and packaged from a small UK business startup.

Join us on the journey...

As a small, growing brand, your support means everything to us. By choosing Xathian, you're not only investing in your own fitness but also in a community that's passionate about pushing limits. Together, we’re not just improving workouts, we’re building a culture of strength, focus, and perseverance. Thank you for being part of our journey.